super bowl halftime performers 2023
Fewer automakers than usual spent money on advertising during Super Bowl LVII. In total, there were only five traditional ad slots from three major OEMs. A number of car-adjacent ads also aired during the Big Game, and we’ll bring you those ads in this roundup along with the more obvious ones.
We have compiled all the car related commercials for you right here in this post so you don’t have to look for them anywhere else. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles.
Rams’ Super Bowl spot offers cure for ’premature electrification’super bowl halftime performers 2023
This commercial unveiled the new electric Ram Rev pickup, and it’s themed like a prescription ad for an antidote to ”Premature Electrification.” A concerned narrator at the Ram site asks if you’re afraid that going electric too soon will mean ”you might not last as long as you want,” and there’s a guy on a dock who’ll need some new gear if he wants catch fish. We’re also told there are ”options designed to extend range satisfactorily,” so if this truck isn’t right for you, you have options. All the advertising is missing is a silly medical marketing name and six seconds of speed-reading talk about side effects like intestinal bleeding and death. Which is two more good things super bowl halftime performers 2023.
Jeep 4xe Super Bowl Ad Highlights Modern Version of ’Electric Boogie’
Jeep’s ”Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. While fun, the soundtrack is the real star of the show. The song’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee and Moyann on the track. The modernized re-recording celebrates 40 years since Griffith’s original track, and Jeep says the track is available for streaming now super bowl halftime performers 2023.
Kia returns to Super Bowl with ’Binky Dad’ story
This year, Kia follows the adventure of ”Binky Dad” on his quest to retrieve his daughter’s lost pacifier, which of course takes him over nearly every bit of terrain you can encounter when you leave the civilized confines of Southern California for the not-so-civilized Mt. in … probably also California. It has the fresh 2023 Kia Telluride, which probably doesn’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway super bowl halftime performers 2023.
GM’s Super Bowl ad features Will Ferrell and electric cars in Netflix shows
GM’s ad has Will Ferrell appearing in settings from major Netflix TV movies and series like ”Army of the Dead” and ”Squid Game,” talking about how there’s no reason not to have electric cars there. And then he also shows up with electric cars in shows where they don’t make sense, like ”Bridgerton” and ”Stranger Things,” but just to reassure people that Netflix won’t push new cars where they don’t fit. The GM lineup on display is quite varied, with the GMC Sierra EV, Hummer EV, Chevy Blazer EV and Cadillac Lyriq all making appearances. Most interesting is the Chevy Silverado EV Trail Boss in the ”Stranger Things” part.
’Fast X’ trailer for upcoming film
Taking a chance on a Super Bowl commercial, The Fast franchise put a high-octane trailer for its upcoming film ”Fast X” in front of viewers. We’ve already seen the trailer for Fast X, and it’s clear that Jason Momoa will step into the role of the ”final boss” for Dominic Toretto. The cars will be fast and the explosions will be many. Look out for ”Fast X” in theaters on May 19.
WeatherTech Big Game 2023: ”We all win”
WeatherTech took the opportunity to advertise in this year’s Super Bowl with an ad touting its American manufacturing. The company known for its all-weather floor mats takes us from the boardroom to the factory floor to the final product in various vehicles. It even features a mat for a dog bowl, so remember WeatherTech mats aren’t just built for cars.
Tesla ”Full-Self Driving” ad from The Dawn Project
This highly critical 30-second ad about Tesla’s ”Full-Self Driving” was created by The Dawn Project, an organization campaigning to ban what it calls ”unsafe software”. The Dawn Project says the ad shows tests it conducted with a Tesla using the company’s Full Self Driving (FSD) feature. In it, a Tesla can be seen swerving into oncoming traffic, passing a stopped school bus, hitting a toddler-sized mannequin, driving on the wrong side of the road and ignoring ”Do Not Enter” signs. We should also note that it was founded and funded by California tech entrepreneur Dan O’Dowd, who is also the CEO of Green Hills Software, a company that develops self-driving software.
Porsche 911 Carrera RS 3.8 in ”Transformers: Rise of the Beasts”
Porsche got in on the Super Bowl fun this year with a ”Transformers” collaboration. In an ad that aired just before the Super Bowl, a short movie trailer for ”Transformers: Rise of the Beasts” features a Porsche 911 Carrera RS 3.8 that also happens to be the Mirage, a Transformer. The Transformer can make duplicates of itself to confuse potential attackers — in the ad, there are five 911s driving side by side at one point to demonstrate this ”mirage.” The movie arrives on June 9th this year, and we’re definitely excited to see a classic 911 feature in it.