Lexus electric car
Lexus electric car Toyota’s incoming chief executive, Koji Sato, has provided the first details of his overall strategy for the company he will lead from April 1.
Sato said Monday that there are three main areas of vehicle development he plans to focus on: electrification, intelligence and diversification Lexus electric car.
He said that electrification will play a particularly important role in the pursuit of a carbon-neutral society. He also said that ”the time is right” to increase development of battery electric vehicles, and that the Lexus brand will be the focus rather than Toyota.
Sato, who is currently head of Lexus, said that next-generation electric vehicles with a dedicated platform and battery technology will be launched by Lexus starting in 2026. This focus on dedicated electric vehicle technology will be an important change throughout the brand’s business Lexus electric car.
Lexus electric car Koji Sato
”To deliver attractive BEVs to more customers, we need to streamline the car’s structure, and with a BEV-first mindset, we need to drastically change the way we do business, from manufacturing to sales and service,” he said. ”Lexus will lead this transformation Lexus electric car.”
The strategy is not very different from what Sato’s predecessor, Akio Toyoda, grandson of Toyota founder Kiichiro Toyoda, planned. Toyoda, who will take over as Toyota chairman on April 1, confirmed in 2021 plans to launch 30 electric cars by 2030, many of which will carry a Lexus badge. One will even be a supercar. Toyoda also announced at the time that Lexus plans to produce zero-emission vehicles for 100% of sales in the US, Europe and China by 2030, and the rest of the world by 2035 Lexus electric car.
Lexus electric car Lexus Electrified Sport
At Toyota, zero-emission vehicles include both battery and hydrogen electric vehicles, and even internal combustion cars that burn hydrogen gas. Sato said on Monday that he is sticking to this plan to develop multiple types of powertrains.
”The energy situation varies around the world,” he said. ”We want to stay in touch with customers all over the world and offer different options Lexus electric car.”
Hydrogen-powered V-8 developed by Yamaha and Toyota
The new 2023 Lexus RZ crossover that goes on sale later this year is the Lexus brand’s first dedicated electric car, but with an estimated range of just 220 miles, performance is well below the competition.
When it comes to the new focus on intelligence, Sato said Toyota plans to develop new hardware and software systems that will not only make cars more fun and convenient to use, but also safer. In this area, Toyota is developing its own operating system called Arene, which will have its own apps but also be open to third-party apps. Arena is expected to be introduced around 2025 Lexus electric car.
2023 Lexus RZ 450e
And in terms of diversification, Sato said Toyota will increase the development of products and services tailored to specific regions.
”As a full-range global company, we will develop car manufacturing that is in tune with regions and meets different needs,” he said Lexus electric car.